The Lost Ring
A really interesting campaign for the 2008 Olympics. The Lost Ring an “alternate reality game”. Allegedly it is funded by McDonalds.
http://www.thelostring.com/index.html
FindTheLostRing.com/Community/Ariadne
http://olympics.wikibruce.com/Beginners_Guide
http://blogs.guardian.co.uk/games/archives/2008/03/05/the_lost_ring.html
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